If you own an e-Commerce store, turning browsers into buyers is without doubt your number one goal. The process of turning browsers into buyers is a crucial aspect of any successful e-commerce business.
There are several key factors that can influence a customer’s decision to make a purchase. Understanding these factors can help you optimize your website and marketing efforts to ultimately increase your conversion rate.
Key factors that can turn browsers into buyers – part 1
1. Product Presentation: The way in which you present your products on your website can have a significant impact on whether or not a customer decides to make a purchase. High-quality product images and detailed descriptions can help customers understand exactly what they are buying. They can also increase the perceived value of the product.
Additionally, providing multiple images and videos of the product can help customers get a better sense of the product and therefore can increase trust in the brand.
2. Customer Reviews: Positive customer reviews can be very powerful in convincing potential buyers to make a purchase. They provide social proof, and in addition, they give customers a better understanding of the product’s use and benefits. They can help them make an informed decision. Encourage satisfied customers to leave reviews and make them prominently visible on your website.
3. Navigation and Search: Ease of navigation and search functionality can play a big role in whether or not a customer completes a purchase. A well-designed website with clear navigation and a search bar that is easy to use can help potential buyers find the products they are looking for quickly and easily. Furthermore, this can increase the chances that someone will make a purchase as they won’t be frustrated with the website.
4. Mobile Optimization: With more and more people shopping online using their smartphones, it is essential to have a mobile-optimized website. A fast mobile-friendly website that is easy to navigate can help increase conversions by making it easy to shop on the go.
Key factors that can turn buyers into browsers – part 2
5. Trust Signals: Trust signals, such as secure checkout, money-back guarantees, and customer service contact information, can help instill confidence in potential buyers and increase the likelihood of a purchase. These signals can help to build trust in your brand and also reassure visitors that they are making a safe and secure purchase.
6. Pricing and Discounts: Pricing and discounts can be a major factor in whether or not a visitor decides to make a purchase. Offering competitive prices and providing discounts and promotions can help increase conversions by making the products more attractive to potential buyers. A good idea would be to invite visitors to sign up for your email list for a discount on their first purchase. A 5-10% discount usually does the trick.
7. Loading Speed: Ever got frustrated when you are trying to browse a website and it takes ages to load? No one likes to wait for ages for a page to load, and a slow-loading website can be a major turn-off for potential buyers. If the page doesn’t load, they’ll move on. And will definitely never come back. A fast-loading website can help improve the customer experience and therefore can increase the chances of a purchase.
If you have a Shopify store, you can check your store’s speed by following these steps:
> From your dashboard, go to Analytics > Reports
> Click on ‘Online store speed’
> View your store’s speed score
8. Targeted Marketing: Targeted marketing can be a highly effective way to increase conversions. By using customer data and analytics, you can create highly-targeted marketing campaigns that are tailored to specific segments of your customer base. This can help to increase conversions by reaching the right customers with the right message at the right time.
Not sure how to do targeted marketing? We specialise in fully managed done-for-you Facebook and Instagram Ads services. If you want to discuss the opportunity of working together, you can schedule a free strategy call with our team.
In conclusion, turning browsers into buyers is a crucial aspect of any e-commerce business. By understanding the key factors that can influence a potential customer’s decision to make a purchase, and by optimizing your website and marketing efforts accordingly, you can increase conversions and drive more sales for your business.
If you would like us to create, manage and optimize Facebook and Instagram ad campaigns to scale your business, our Done for You service may be right for you. Want to find out more? You can click the button below to schedule a free 30-minute strategy call.
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