It is possible to increase your social media organic reach.
If you were having a sick day and had time to watch 3 movies, which would you choose?
I would pick The Holiday, The Beach and Pulp Fiction.
Now, your turn!
You might be thinking: “What does this have to do with social media?” The answer is, it does have a lot to do with it.
Did I engage you with my question? Did you actually stop and think about the answer?
Most likely, you did. And I hope that if this was a post on my social media profile, you would actually write your answer in the comment.
Right! Engagement is actually one of the key elements to increase organic reach on your social media.
Let’s look at the 3 key actions more in details.
Action #1 Engage
This is what I just did. I asked you a question.
Ask your audience questions.
Use simple questions, like: “Where did you scuba dive last”, “What’s your favourite marine creature?”, “Are you a shark or turtle lover?” and so on.
Make them feel connected with you.
This is a great way to get to know your audience so that eventually you can determine what kind of content they would be more likely to engage with.
Action #2 Entertain
This is where you and your audience can have some fun together. Entertain your audience. Post fun content, give them something to laugh or smile about.
Posting funny memes, jokes or quotes is a great way to keep your audience entertained.
Post something that would make them feel an emotion and that they can resonate with. They will be more likely to engage.
For example: “Where did you go on your last scuba trip? Comment with a GIF!”
That is a fun post that would make the readers feel emotion. They will remember how much fun they had on holiday and would probably engage with the post. Who doesn’t like a funny GIF?
People are more likely to engage with a post when it makes them feel an emotion. Anything from happiness to sadness, nostalgia, anger and so on.
Action #3 Educate
You can make a post or Facebook live or share a short video or blog post about your dive centre or resort.
Share tips and advice and provide value to your target market. They will love you for it.
Remember, social media is not about sales. It’s about creating connections and trust.
Are you ready to increase your organic reach? With these 3 key actions for creating amazing content, you are good to go!
I don’t promise you overnight success. Social media is a long-term strategy that requires time and commitment. It might take some time before you start seeing the results you are aiming for.
However, if you have the budget to invest in FB ads I would strongly advise you to do that. If done correctly, they will be successful. There is always a lot of testing and trial involved, so even with FB ads do not expect overnight success.
If you have any questions please don’t hesitate to get in touch directly by emailing me at firstname.lastname@example.org.
Do you know that you could generate free leads from your Facebook personal profile? If you want to know how, read this article ‘How to Optimise Your Personal Facebook Profile to Get FREE Leads‘.