1,645% Revenue Growth Within 12 Months

Transform your purpose-driven brand into a profitable and scalable eCommerce store

How we helped this New Zealand e-Commerce store to increase their online sales by 1,645% within 12 months with Facebook and Instagram Ads.

From $400 a week to $2500 a day!

Client Industry:

Wellness / Food & Drinks

The Problem:

This New Zealand e-Commerce business, specialising in crafting herbal wellness teas that foster better mental health, came to us with the goal to grow their online sales.

Having launched 3 years earlier, they’d built a successful brand through organic marketing, but the sales had reached a stall.

Tamarin, the owner and founder, knew they has an incredibly sought-after product, but did not know how to show it to more people.

She was also still working her regular 9-5 job and wanted to be able to quit that and go full-on into her business.

Better Tea Co.’s teas have a very unique point of difference and really stand out. They also have a very active and engaged audience on Facebook and Instagram.

They needed a skilled e-Commerce Facebook Ads expert to help them generating consistent and scalable website traffic and sales in their online store.

“I realized that there was definitely an appetite for my tea. But I just didn’t know how to reach more customers or reach the customers who were going to buy my tea.” – Tamarin Howse

The Solution:

We designed a simple yet effective e-Commerce traffic system to drive traffic and sales through Facebook and Instagram ads:

1. We started with a complete audit of their Shopify store and we optimised it to get a better user experience and increase conversions.

2. We did thorough research on our client’s market and product. We analysed data from their previous sales and current customers to determine their best-selling and popular products.

3. We created Ad creatives and copy in line with their brand voice, and audience targeting designed specifically to suit their various different customer segments.

4. We built high-quality, engaged audiences using content that is warm and supportive, and we included lots of social proof, which is essential when advertising on a saturated platform like Facebook.

5. We drove traffic to their online store promoting the most popular products, using ads that illustrate and highlight the benefits and unique points of difference.

6. We retargeted warm traffic with sequential messages and offers, depending on how recently they viewed the products or how far through the checkout they made it.

The Results:

The most significant factor contributing to the success of these campaigns was a very well-thought audience segmentation and targeting strategy.

Multiple creatives, utilizing both videos and images, tailored to resonate with different audience segments and to promote different products, also played a very important part in the success.

better tea co facebook ads results arona consulting

Within 12 months, we increased sales revenue by more than 1,645%, helping them to grow into a very successful brand and the owner was finally able to resign from her 9-5 job!

We generated an average of over 7x Return On Ad Spend (for every $1 spent on ads we got $7 in return!).

We increased their revenue from $400 a week to $2,500 a day!

And we helped them to become a profitable and sustainable business.

Today, the brand continues to scale and grow.

“Arona Consulting helped grow our business from $400 a week to $2500 a day! But the increase in sales was only a small portion – by having the team manage the adverts, create advert content, monitor and adjust as necessary, meant I could focus on working on the business, creating new products and engaging with my customers. The peace of mind of having professionals manage my adverts was priceless.”
– Tamarin Howse, owner & Founder, Better Tea Co.


It’s important to mention that they are selling quality products and they already had a proven history of sales when they approached us. That’s important. The best ads in the world won’t help if you’re trying to sell something of poor quality or that no one wants. 

We can’t wait to see what our next e-Commerce client brings in!

What Our Happy Client Said 3 Months Into Our Partnership:

Do you want your online store to grow into a more sustainable and profitable business faster? Check out our done-for-you fully managed Meta advertising services.


Carlotta Arona Dom Tutty
facebook advertising ecommerce shopify partners

Hi! We are Carlotta Arona and Dominic (Dom) Tutty.

We have been a solid winning team in life for over a decade, and in recent years, we joined forces to win in business.

Our boutique agency specialises in fully managed done-for-you Meta ad services to help our clients take their purpose-driven ecommerce to the next level.


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